The Big, Bold, Brave World of Content & Storytelling
Ann Hadley
Are you ready to take your Company’s marketing efforts to the next level by creating powerful content that ignites real results?
Ann Handley is a writer, digital marketing pioneer, entrepreneur, and Wall Street Journal best-selling author. Ann writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. Ann was cited in Forbes as a top thought leader and is consistently named one of the most influential marketers on social media.
In this energetic, practical keynote session, Ann will inspire you to build your brand’s story and create marketing content that will allow you to better connect with current and prospective clients. Ann will explain how marketing has shifted over time, what the path forward looks like, and ultimately, what that means for you, your business, and your clients.
Specifically, participants can expect to:
Ann Hadley
Are you ready to take your Company’s marketing efforts to the next level by creating powerful content that ignites real results?
Ann Handley is a writer, digital marketing pioneer, entrepreneur, and Wall Street Journal best-selling author. Ann writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. Ann was cited in Forbes as a top thought leader and is consistently named one of the most influential marketers on social media.
In this energetic, practical keynote session, Ann will inspire you to build your brand’s story and create marketing content that will allow you to better connect with current and prospective clients. Ann will explain how marketing has shifted over time, what the path forward looks like, and ultimately, what that means for you, your business, and your clients.
Specifically, participants can expect to:
- Learn how the notion of brand storytelling has shifted through marketing and culture.
- Learn of the 7 non-negotiable things your storytelling MUST do and ultimately how you can tell your bigger, bolder, braver story.
- The best tactics for connecting with clients right now.
- Be inspired and motivated to create marketing magic that will produce real results.
Why You Should Get Paid For Your Data
Jennifer Zhu Scott
At the 2021 ACAM Mindshare, Andrew Busch spoke to our conference attendees about The Future Economy: Opportunities for Growth. Andrew challenged us to consider how innovation and societal shifts are driving our businesses. This year, ACAM is reaching half-way around the world to Hong Kong, to bring our members an interactive presentation and discussion on one of the most critical aspects of modern society - data. The intangible connecting fiber of our business, personal, and social fabric. Data is value; data is currency.
The world's most valuable tech companies profit from the personal data we generate. Indeed, many management companies are tapping into data as a resource and asset. In this eye-opening talk, entrepreneur and technologist Jennifer Zhu Scott makes a case for private data ownership and shows how this growing movement could put power (and cash) back into the hands of people.
Jennifer Zhu Scott is the founding principal of Radian Partners, specializing in high-tech investments. Born and raised in extreme poverty in Ya'an, China, Scott has become one of Forbes World's Top 50 Women in Tech in 2018. Scott is a frequent public speaker, TED Talk contributor, and opinion writer on AI, blockchain, digital currencies and data ownership.
Attendees Takeaways:
Jennifer Zhu Scott
At the 2021 ACAM Mindshare, Andrew Busch spoke to our conference attendees about The Future Economy: Opportunities for Growth. Andrew challenged us to consider how innovation and societal shifts are driving our businesses. This year, ACAM is reaching half-way around the world to Hong Kong, to bring our members an interactive presentation and discussion on one of the most critical aspects of modern society - data. The intangible connecting fiber of our business, personal, and social fabric. Data is value; data is currency.
The world's most valuable tech companies profit from the personal data we generate. Indeed, many management companies are tapping into data as a resource and asset. In this eye-opening talk, entrepreneur and technologist Jennifer Zhu Scott makes a case for private data ownership and shows how this growing movement could put power (and cash) back into the hands of people.
Jennifer Zhu Scott is the founding principal of Radian Partners, specializing in high-tech investments. Born and raised in extreme poverty in Ya'an, China, Scott has become one of Forbes World's Top 50 Women in Tech in 2018. Scott is a frequent public speaker, TED Talk contributor, and opinion writer on AI, blockchain, digital currencies and data ownership.
Attendees Takeaways:
- View data in a framework for today's world.
- Understand your ownership of data and your rights to control it.
- How will the currency of data impact your business and your future.
Rethinking Mental Health
Ben Nemtin
The world has changed faster than we ever imagined in the past few years. With the amount of change and loss of human connection, more people are struggling with their mental health and the stigma surrounding it. As leaders, how do you address mental health for yourself and within your company?
We're excited to welcome Ben Nemtin as one of our 2022 MindShare Retreat speakers. Ben is a leader and advocate of mental health awareness. Before becoming a #1 NYT bestselling author and co-star of the MTV show, The Buried Life, Ben suffered from crippling depression. After committing to a series of positive life changes, Ben had a shift in perspective that changed his outlook on life and opened himself up to endless possibilities.
Ben's inspiring presentation on changing the mental health landscape will offer tools to build resiliency and to increase mental fitness. He legitimizes and emphasizes that it is OK to reach out for help and believes that we can overcome the mental health stigma with open, honest conversations. By discussing his own struggles, he shows that one's vulnerabilities can become one's strengths. Pivoting one's perspective to optimize performance, to pursue one's improbable dream(s) or bucket list.
Audience Takeaways:
Ben Nemtin
The world has changed faster than we ever imagined in the past few years. With the amount of change and loss of human connection, more people are struggling with their mental health and the stigma surrounding it. As leaders, how do you address mental health for yourself and within your company?
We're excited to welcome Ben Nemtin as one of our 2022 MindShare Retreat speakers. Ben is a leader and advocate of mental health awareness. Before becoming a #1 NYT bestselling author and co-star of the MTV show, The Buried Life, Ben suffered from crippling depression. After committing to a series of positive life changes, Ben had a shift in perspective that changed his outlook on life and opened himself up to endless possibilities.
Ben's inspiring presentation on changing the mental health landscape will offer tools to build resiliency and to increase mental fitness. He legitimizes and emphasizes that it is OK to reach out for help and believes that we can overcome the mental health stigma with open, honest conversations. By discussing his own struggles, he shows that one's vulnerabilities can become one's strengths. Pivoting one's perspective to optimize performance, to pursue one's improbable dream(s) or bucket list.
Audience Takeaways:
- Increased resilience, lowered stress, and feeling empowered to manage ups & downs of life, struggles of mental health and one's vulnerabilities.
- Inspired and equipped to build a "toolkit for mental health" of practices and strategies that increase wellbeing during times of burnout and anxiety for you and your staff.
- Embrace one's struggles and connect with others within your organization facing similar issues to turn them into strengths.
- Transform one's perspective to optimize performance.
Pre-Conference Session
Connecting the Dots of Mergers & Acquisitions
Matt Bodnar
Over the last several years, there has been a significant increase in consolidation in the community management industry. The perspective of these deals can feel mysterious at times. What can you do today to prepare for a future merger or acquisition of your Company to ensure that you receive the full value of its worth? Perhaps you are in the market to grow your company via acquisition. How do you value a management company and what specifically should you be looking for?
ACAM-CEO is excited to welcome Matt Bodnar, named to "Forbes 30 Under 30" and partner in multiple "Inc Fastest Growing Companies," to join us for an in-depth conversation on demystifying the merger and acquisition process. This session will offer real-world examples on valuation, deal negotiations and key indicators that both buyers and sellers should understand.
Additionally, we will have a panel of experts talk on real-life mergers and acquisitions within the community management industry. They will be sharing the good, bad and ugly of recent transactions.
Key Takeaways
Matt Bodnar
Over the last several years, there has been a significant increase in consolidation in the community management industry. The perspective of these deals can feel mysterious at times. What can you do today to prepare for a future merger or acquisition of your Company to ensure that you receive the full value of its worth? Perhaps you are in the market to grow your company via acquisition. How do you value a management company and what specifically should you be looking for?
ACAM-CEO is excited to welcome Matt Bodnar, named to "Forbes 30 Under 30" and partner in multiple "Inc Fastest Growing Companies," to join us for an in-depth conversation on demystifying the merger and acquisition process. This session will offer real-world examples on valuation, deal negotiations and key indicators that both buyers and sellers should understand.
Additionally, we will have a panel of experts talk on real-life mergers and acquisitions within the community management industry. They will be sharing the good, bad and ugly of recent transactions.
Key Takeaways
- Learn how to prepare your business for sale.
- Learn how to anticipate what's coming when a deal is on the horizon or right at your door.
- Understand how to maximize your business's value.
- Understand the role, strategy and process behind being both the acquirer and the acquired.
Note: the Pre-Conference session will run from 8:00 am - 11:00 am on Wednesday, August 3, 2022. This session is an additional $400.